The Origins of “Zuck Bucks”: Getting Out the (Democratic) Vote
The New Organizing Institute (NOI) is the predecessor of the Center for Tech and Civic Life (CTCL), the organization behind “Zuck bucks.” From 2005 to 2015, NOI had one purpose:…
New American Majority
The Origins of “Zuck Bucks”: New Organizing Institute
Much of Corridor Partners’ data originated with NOI’s voter registration research, which advised allies on how to “narrow the [turnout] gap” by targeting the “emerging majority”: African Americans, Latinos, Asian/Pacific…
The Origins of “Zuck Bucks”: Reaching the Emerging Majority
Reaching this “emerging majority” required a sophisticated and well-funded operation. In an August 2012 presentation, Joy Cushman calculated that trained activists could reach a target of 1,000 new voters by…
The Origins of “Zuck Bucks”: Center for Tech and Civic Life
Few details remain about the involvement of CTCL’s co-founders in NOI’s registration and electioneering work. Yet we know they were present for both operations. The question remains: Who devised “Zuck…
Capital Research, September 2022
In the September issue of Capital Research, the “emerging Democratic majority” thesis has not aged well, the FBI’s bad apples are showing, Scott Walter and Bradley A. Smith correct some…
The Thesis That Drove American Politics Crazy: The Emerging Democratic Majority
In 2002, liberal scholars John Judis and Ruy Teixeira published a provocative thesis: A new Democratic majority would “emerge” by the end of the decade. Traditional middle-class and working-class Democrats…
The Thesis That Drove American Politics Crazy: A Prescription or a Prophecy?
The Emerging Democratic Majority is a book of two halves; a description of electoral trends that Judis and Teixeira argue favor the Democrats and a prescription for Democrats to adopt…
The Thesis That Drove American Politics Crazy: From McConnell to Trump
Sean Trende speculated that a Republican Party advancing the alternate approach “would have to be more ‘America first’ on trade, immigration and foreign policy; less pro–Wall Street and big business…
The Thesis That Drove American Politics Crazy: Teixeira Exiled
The Democratic response to the Trump administration accelerated the burial of progressive centrism. The professional class hardened in its Democratic alignment as “wokeness”—the mix of Robin DiAngelo- and Ibram X.
The Thesis That Drove American Politics Crazy: Conclusion
"The Emerging Democratic Majority," while not prophetic, was informative in projecting who would constitute Barack Obama’s presidential majorities. But its prescription, a “progressive centrism” focused on left-populist economic and welfare…