In 2022, Patagonia outdoors-wear brand owner and self-described socialist Yvon Chouinard and his family transferred ownership of the company to Holdfast Collective, an LLC that controls 98 percent of the shares, and the Patagonia Purpose Trust, an entity that holds two percent of the shares and allows Chouinard’s family to retain effective control of Patagonia. Holdfast Collective was announced as an environmentalist project, with Chouinard claiming, “Earth is now [Patagonia’s]…