One of America’s most popular dating sites has introduced a new way to filter out pro-life users.
OkCupid, an online dating website, announced in September that users who answer “No” to the question, “Should the government defund Planned Parenthood?” will be awarded a prominently displayed pink badge on their profiles that reads #IStandWithPP.
Following the badge launch, OkCupid stated that, “it is important to [the company] to support Planned Parenthood,” and announced plans to match every dollar donated to Planned Parenthood on their CrowdRise page, up to $50,000.
The decision for a partnership between the dating app giant and the abortion provider was an easy one, according to OkCupid, since “a shared cause is sexy.”
OkCupid’s Chief Marketing Officer, Melissa Hobley, wrote in a statement:
OkCupid’s partnership with Planned Parenthood is really exciting because it enables us to help people connect on the issues that matter to them. In this current climate, this matters more than ever when it comes to finding ‘your person’. We know that Planned Parenthood is driving conversations, support and education that millions care about. When we looked at the data, we saw that our community on OkCupid was talking about Planned Parenthood, so we decided to make it easy to find the folks who cared about the same thing.
Apparently, the days of dating questionnaires asking whether you prefer long walks on the beach or staying in to read a good book are over. Welcome to the new era of polarizing political ideologies deciding who you match with and views on abortion clinics becoming first date conversation starters.
In a series of social media posts released since the badge was instituted, OkCupid has made their stance extremely clear. A recent Facebook post from the company read, “I would never date someone who doesn’t support Planned Parenthood. (OkCupid makes it easy to find them.)” Followed by the caption, “Share if you agree.”
Celebrities, corporations, companies, and organizations are practically tripping over each other to pledge their allegiance to Planned Parenthood. OkCupid is just the most recent in a long line of companies who’ve joined the ranks of Planned Parent supporters including fellow dating apps Bumble and Tinder.
OkCupid’s marketing team appears to be missing one major fact, though — the majority of millennials in America today are not pro-choice. Recent studies have found that 53 percent of millennials believe abortion should be illegal in all or most circumstance, an increase of 9 percent since 2012. Why would a company make the decision to back such a controversial organization that a majority of its demographic doesn’t even support?
On its website, OkCupid labels itself as a dating app where “everyone’s welcome.” But given the recent promotion of and fundraising for Planned Parenthood, pro-life singles might disagree.
For more on the controversies surrounding Planned Parenthood, check out Jeanne Mancini’s article in Organization Trends on the practices and procedures of the organization.