Yes, the targeting of Target is working BUT…

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The boycott of Target stores led by those outraged that the retail chain encourages men who “identify” as women to use women’s restrooms is working  — but victory is not yet complete.

Business Insider reports:

The boycott started in April after Target announced that it would welcome transgender customers to use any bathroom or fitting room that matched their gender identity.

The announcement triggered an immediate backlash. Critics said the policy opened the door for sexual predators to victimize women and children inside the retailer’s bathrooms, and more than 1.4 million people signed a pledge to stop shopping at Target unless it reversed the policy.

But Target didn’t back down.

Now shopper traffic is declining for the first time in years, and the company is installing single-occupancy bathrooms in all of its stores to give critics of the policy more privacy. The new bathrooms, which already exist in a majority of Target stores, are costing Target $20 million to install, Fortune reports. […] Target’s same-store transactions, which is how traffic is measured, fell 2.2% in the second quarter. Overall, sales fell 7.2% to $16.2 billion.

Building single-occupancy restrooms is an obvious head fake — unless Target requires those who “identify” as the opposite sex to use them.

It doesn’t. In fact Target continues to stigmatize those who identify with their actual sex, a.k.a. normal people. Note that the passage above states that Target created the single-serving facilities “to give critics of the policy more privacy.”

That won’t do.

CNS News reports that the American Family Association wasn’t fooled. That group calls Target’s move “a $20 million public relations diversionary tactic to make shoppers believe the company had changed its bathroom policy.”

“Don’t fall for it,” said AFA President Tim Wildmon. “Target is using deceptive language to make Americans think it has their best interests at heart. But Target has not changed this dangerous policy. Adding more bathrooms doesn’t fix the issue. Not allowing men in women’s facilities is the only solution.”

Wildmon is correct.

Until Target does the right thing, Anita Staver, president of Liberty Counsel, has the right idea:

(photo credit: Jonathan Weiss / Shutterstock.com)

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