Greening Hollywood

Groups like the non-profit Environmental Media Association (EMA) are urging Hollywood producers and screenwriters to insert discreet environmentalist messages into popular movies and TV shows. It’s called ‘eco-messaging’—soft-core ideological product placement—and it’s Hollywood’s latest marketing tool to drive home the left’s global warming agenda.

In this month’s Organization Trends, Joseph D’Agostino profiles EMA and the work the organization has done to get global warming message into popular movies like Happy Feet and television shows such as “My Name is Earl.”  D’Agostino also highlights EMA’s success in getting celebrities like Cameron Diaz and Heather Graham to promote the global warming agenda.  Read the article to learn more about how radical environmentalists are getting their message into the popular media