[A]s the White House campaign hits its final stride under the ominous shadow of the Wall Street meltdown and the deep recession that’s hurtling this way, perhaps the only silver lining — the one unexpected pleasure — has been watching the Drudge Report be completely neutered by current events.
Matt Drudge is still doing his loyal best to boost the chances of the GOP down the homestretch in the form of a blizzard of anti-Obama and pro-McCain links on his site. (Last week, it was the half-baked McCain “comeback” that Drudge hyped relentlessly.)
And there’s no question that Drudge’s Web traffic remains strong and continues to grow, thanks to a burgeoning international audience. But in terms of setting the ground rules — in terms of setting the campaign agenda — Drudge has been AWOL since mid-September when the credit crisis erupted. […]
While important, Matt Drudge has never set the agenda — and he hasn’t been AWOL either. Drudge is an important part of the media. He is not the media. Even Drudge, as filled as he is with robust self-esteem, knows he’s not Citizen Kane.